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The Appeal of Made in Vermont

I'm Kelly!

My passion is to help you discover how God’s word can reach down into your heart and produce amazing transformations in you, your relationships, and your influence in the world around you.

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Ben & Jerry's, a Vermont Original

Ben & Jerry’s, a Vermont Original

I can still taste the creamy strawberry Ben & Jerry’s that tickled my tastebuds on a cold February afternoon.
It wasn’t an ‘ice cream’ day, but then Ben & Jerry’s isn’t just ice cream. Known as a Vermont Original the quirky names and flavors have an appeal that make Hagen Daz seem pretentious. Vermont churns out small unique home-grown companies that frequently become mega-stars almost as fast as Ben & Jerry’s churns out their heavenly concoctions. The birthplace of Burton Snowboards and Jog-bra©, the Green Mountain State rivals Silicon Valley’s entrepreneurial spirit. Even the Keurig cups I order online are from Green Mountain Coffee of Waterbury Vermont.

Recently a company called VerMints, makers of all natural mints and pastilles, got a smack on the hand and a requirement to change their packaging. They did originate in Vermont, but long after moving production to Canada and their business offices to Massachusetts, they neglected to correct the misperception that they were a Vermont company. I couldn’t find a picture of the new ‘truth in advertising’ package. It probably looks a lot like the old one, but now plastered on the front label of the charming little boxes is the phrase: Produced in Canada.

I could have told them this would all end badly.
They should have watched Perry Mason.
I can still hear the oath:
Do you swear to tell the truth, the whole truth, and nothing but the truth, so help you God?

http://www.amazon.com/VerMints-Natural-WinterMints-1-41-Ounce-Tins/dp/B000LKVT1I

http://dailypost.wordpress.com/2014/01/20/weekly-writing-challenge-lunch-posts/

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  1. […] The Appeal of Made in Vermont | A Really Full Life […]

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My passion is to help you discover how God’s word can reach down into your heart and produce amazing transformations in you, your relationships, and your influence in the world around you. 

Hi, I'm Kelly

Blogger, Jesus Girl, Grace-believing optimist

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